This is the sixth in a series of articles on the design and use of print media for value added marketing and advertising during tough economic times. If utilized this report deals with postcards. They can be costly with small return if not used properly. Today's article will offer some tips on how best to use them with the return value.
Companies publish there email marketing campaigns or marketing your business with print on their web pages, thinking the web content form is no different than an email or a sales letter. Web content is comparable to emails we send out in some ways, but less personal. And 10 page sales letters you receive in the email would work online. Think of providing content that is useful .
Design it. (Using a stock/template card will look just like everyone else's card) You can easily do this yourself. Companies like Vistaprint allow you to upload your own design.
Your postcard copy ought to be sweet and short. A single line or two is often enough. You can use design with text to send a clear message. Experiment with patterns, colours, different typefaces and other filters and manipulations stand out as vision in its own right. A read the full info here large headline with a line of offer copy and a well-defined call to action is fantastic for postcards.
Deciding where, and when, to spend your time and money can be scary and confusing. Costs can escalate quickly. How can you know what you do not and what you want?
Advertise in the local newspapers. 'Bargain hunter' and'Penny-pinching' ads work well to begin with, since they are low cost, go out to your entire local area and are read (believe it or not) by many people. You can place ads on radio stations and your local TV stations.
Get product samples from printers that are online. Get product samples, as you will need to know if the prints are of quality. It is easy to request product samples in the sites. Very quickly, expect these product samples to go to this site be delivered to you.